2024 Review
As 2024 draws to a close, we want to extend our warmest thanks to every client, supplier, and friend who has supported The Ageing Sea throughout this incredible year.
It has been a whirlwind of launching brands, designing websites, and welcoming new clients. We’re especially proud to showcase fresh case studies that highlight the diverse range of projects we’ve worked on. Your trust and collaboration have truly made all the difference, and we look forward to continuing this shared journey into 2025. Below, you’ll find some of our key highlights and milestones—thank you once again for being part of The Ageing Sea family.
Crafting a Sustainable Visual Identity: Sunshine Coast Biosphere
In a significant win for our team, we were chosen by the Sunshine Coast Council to develop the visual identity for the Sunshine Coast Biosphere.
The Sunshine Coast Biosphere, recognised by UNESCO in 2022, is a testament to the harmony between people and nature. Guided by Sunshine Coast Council’s vision to be Australia’s most sustainable region—healthy, smart, creative—the Biosphere embodies a commitment to environmental stewardship, thriving communities, and sustainable economic growth.
To elevate its impact, the council collaborated with The Ageing Sea to develop a cohesive visual identity. This project brought the Biosphere’s story to life through (existing) logo, colours, typography, and marketing assets, creating a recognisable and relatable brand. Shaping a sustainable legacy for future generations on the Sunshine Coast.
Immanuel Lutheran College Brand Campaign
A new client, Immanuel Lutheran College, engaged The Ageing Sea for their 2025 brand campaign.
This comprehensive project comprises of storyboarding, script writing, art direction, project management, two-day photography and video shoot, animations and new campaign / brand video - alongside designing 12x student mosaic artworks reflecting the diverse range of students across early learning, primary, secondary, and sports.
We’re excited to bring this engaging, and vibrant brand experience to life in 2025.
10 Toes Brewing Creative Marketing Support
Since September, The Ageing Sea has provided comprehensive monthly creative and marketing support for 10 Toes Brewing, focusing on creating a lively and consistent brand presence across social channels, events, and promotions.
Key deliverables include developing a detailed social media content calendar highlighting events, new beers, and specials; crafting playful, artisanal copy to match 10 Toes’ laid-back tone; showcasing signature brews like the Cherry Ripe Stout and Cherry Berry Summer Sour; and introducing the brewery’s new Executive Chef with innovative menu spotlights.
Additional efforts—ranging from email marketing, menu and signage updates, label and tap designs, sales brochures, website updates—have bolstered community engagement and solidified 10 Toes’ reputation as a local craft beer favourite.
Prolific: Brand, Website and Social Media Campaign
We had the privilege of working with Fiona Berkin (Prolific’s founder) to bring her vision of sustainability, simplicity, and mindful consumption to life.
Through a collaborative and strategic approach, we developed a brand identity that emulates their purpose and vision. From creating a modern logo symbolising balance and regeneration to crafting impactful messaging, we ensured every element reflected their mission. Our deliverables included a user-friendly website, digital assets, authentic photography, and a social media campaign to amplify their message. This project highlights our commitment to building meaningful brands that inspire positive change.
Welcoming Kleer Ice Supplies & Brand Refresh
We also welcomed Kleer Ice Supplies as a new client. We’ll be guiding them through a full-scale brand revamp—from refreshing logos to branding vehicles, trucks, ice boxes, and cold rooms, as well as a website redesign.
We’re also covering social media, marketing materials, and trademarking to safeguard their identity. As we prepare for our own Brand Refresh, expect a sleek, contemporary look across all touchpoints, along with an enhanced website and digital marketing to help every client shine in a busy market. Stay tuned for more updates as we evolve and support the growth of both new and long-standing partners!
Brew Bear Cold Brew Branding & Packaging Design
Solid Ground Roasters approached us to create the branding for their new cold brew product, designed to captivate a youth audience.
Brew Bear Cold Brew, launching in 2-litre concentrate bags, needed a bold and engaging brand identity. The Ageing Sea’s team illustrated brand concepts, refined the colour palette, and implemented the final design across packaging templates and promotional assets. Brew Bear Cold Brew is set to launched in October 2024, perfectly timed for the summer season.
The Nude Window: Website Transformation
The Nude Window is revitalising its online presence with a comprehensive website redesign. The project focuses on integrating a user-friendly design with clear navigation, product imagery and descriptions.
We audited existing content, engaged a copywriter to articulate the information required make the customers journey effortless. The Nude Window aims to captivate its target audience and stand out from competitors. Stay tuned as we guide their journey from vision to launch with an unwavering commitment to user experience and high quality design.
