Solid Ground Roasters: Branding, Website, Packaging, Content and Social.
Challenge
John and Maree Ratcliffe approached The Ageing Sea to assist them with the creation of their new coffee roasting venture. The brand needed to capture their values and continued commitment to giving back to their local community.
Process
We conducted a series of brand workshops with the client to fine tune the brief, document industry knowledge and determine how the brand offering would translate across the business and connect with their partners SunnyKids.
Solution
We developed the Solid Ground brand mark customising a sturdy yet classy serif font, subtle earthy colour palette, interwoven with a stylish natural coffee plant illustration from a local artist. We also developed a tagline to encapsulate their purpose and values.
The Ageing Sea have been a great asset from the start. Creating our brand, building our website, designing packaging for our coffee bags and cups and managing our social media. The complete package.
~ John Ratcliffe
