Soundtrails: Branding, App UI and Print Design.

Challenge

The Soundtrails team were looking to refresh their existing brand and smartphone app.

Process

We met with the team to discuss the project in full and to define the brief in detail.

Solution

Our team then developed a fresh, contemporary brand which encapsulated the products functionality and purpose. We also created co-branded marketing collateral for partnerships with local councils and visitor bureaus.

The second phase of the project consisted of re-designing the user interface for the smart phone app which included the customers journey from discovery to walking the trail.